Fact Sheet

In today’s fast-paced and increasingly complex digital landscape, the allure of a dedicated app for your business can be tempting - after all, who wouldn’t want their own “corner” on their customer’s device?. However, the reality show that single-brand apps rarely achieve sustained engagement, retention, and customer loyalty, particularly for small and medium-sized enterprises (SMEs)  with limited outlets and brand recognition. Joining a versatile multi-business platform is a far more lucrative strategy, offering unparalleled opportunities for growth and success.

Here are 8 key reasons why:

Users value convenience and practicality and threfore are naturally drawn to multi-services platforms (apps), because they offer convenience, variety, and greater value. Research indicates that customers rarely keep multiple individual apps on their phones for similar services (aka, eating out, activities, lodging, etc.), leading to high abort rates. Studies show that people are less likely to download and retain multiple single-business apps due to limited storage and the hassle of juggling between several apps or platforms. Instead, they gravitate toward multi-business apps that act as a digital “one-stop shop.” These platforms allow users to explore multiple options, compare services, and make informed decisions, keeping them engaged longer and increasing traffic to businesses featured within.

Developing, launching, and maintaining a standalone app is not only time-intensive but also demands substantial investment and significant ongoing costs. SMEs often find these expenses prohibitive, with limited assurance of a return on investment (ROI). Multi-business platforms eliminate these barriers, offering a ready-made solution that reduces costs and time to market. By sharing resources, such platforms also provide businesses with a cost-effective way to gain visibility. Multi-business platforms eliminate the need for hefty development and marketing budgets, providing businesses with a cost-effective solution. By joining a shared platform, SMEs benefit from increased visibility through collective marketing efforts, which are often driven by the platform’s resources and audience reach.

A shared platform fosters a collaborative marketing environment, allowing your brand to benefit from the visibility and customer loyalty driven by other businesses on the app. When users visit the app for one service, they’re exposed to others, increasing your brand’s reach organically and attracting new clientele without directly competing for download space on users’ devices. Such a collaborative model and shared ecosystem allows SMEs to punch above their weight, accessing a steady stream of potential customers through collective marketing efforts. By joining RedPaint, your business benefits from shared promotional efforts, organic cross-promotion, and access to a broader audience drawn to the app.

Single-brand apps often suffer from limited use, making them less appealing to users. Multi-business platforms provide variety and consistent engagement through features like proximity marketing, geofencing, and push notifications. These tools deliver real-time, location-relevant content, ensuring that users interact with the app frequently and discover businesses like yours.

Multi-business apps leverage cutting-edge marketing technologies, such as:
  • Geofencing: Targets customers when they’re near your business.
  • Push Notifications: Keeps users informed about special offers and events.
  • Proximity Marketing: Drives foot traffic by engaging users at optimal times.
This technology is giving SME's a significant competitive edge, enabling them to reach customers when they’re most likely to visit - when they’re near their business. It is driving foot traffic, as it alerts potential customers at opportune times. For SMEs, these tools would be prohibitively expensive to implement independently but become accessible through a shared platform.

A universal rewards (loyalty) program incentivizes users to engage across multiple businesses within the app, creating more touchpoints and fostering repeat visits. This model benefits all businesses on the platform - especially SMEs - by giving users a compelling reason to use the app regularly and earn rewards redeemable across multiple outlets. SMEs stand to gain significantly from this pooled loyalty system, which can increase their exposure without having to compete directly with larger brands for user attention.

Single-business apps are limited to one brand and location, significantly restricting their reach - especially when it comes to potential customers from across the country or even nearby cities. In contrast, a multi-business app with nationwide coverage allows users to find relevant services wherever they are, whether at home or traveling, eliminating the hassle of juggling multiple apps.
Through the advanced technologies mentioned earlier, SMEs automatically gain exposure to roaming users and can engage them with timely promotions. Additionally, a universal rewards program across a countrywide network makes these platforms more appealing and engaging, ensuring they remain on users' devices while driving frequent and meaningful interactions.

Multi-business platforms aggregate data across industries, providing businesses with valuable insights into user preferences and trends. These insights enable SMEs to tailor their offerings, promotions, and strategies to meet customer needs more effectively, driving better results.

In a digital world that prioritizes variety, convenience, and streamlined experiences, joining a multi-business platform is the smartest strategy for SMEs. Unlike standalone apps, which often struggle with engagement and high costs, multi-business platforms, like RedPaint, offer targeted marketing, advanced tools, and the significant advantages of collaborative marketing.

While social media platforms (not originally designed for targeted marketing) have a place as marketing tools, they lack the powerful features and strategies offered by multi-business platforms that drive promotions with pinpoint accuracy. Furthermore, these platforms, overcrowded with distracting content, have become increasingly competitive, complex, time-consuming, and expensive to manage - often requiring costly third-party tools or marketing agents.

This cost-effective approach eliminates guesswork, drives engagement, and boosts conversions (sales), making it a game-changer for businesses seeking sustainable growth in today’s competitive marketplace.

Partner with RedPaint to amplify your reach, attract new customers, and achieve measurable success with limited effort and cost.